Cutting Edge Online Marketing

One of my favorite advertising quotes is:
"Half of my advertising is a waste, but I don't know which half."

Lower developed companies and marketing firms still believe this to be true, but here at Wavereel, nothing is an accident. We use tracking techniques for all of our campaigns to allow us to know which campaigns are a "waste" and which ones are bringing in the sales and money.

Campaign Tracking

Whenever we decide on a campaign or campaign strategy we use a tracking system that will track where your website hits are coming from, then we will also track the quality of the hits that we get from that source (see if they make a purchase or sign up for a service) this is called a conversion, so we match the conversion ratio to that particular source, if the source is good, we continue, if it isn't, we re-consult with you and you can decide if it's worth the money for that campaign. This technique works not only with online marketing campaigns but also outdoors, billboards, magazines, TV spots, etc. We can and will help you get the most out of your advertising.

Split Testing

Split testing is a technique that we use to make sure that the wording and design of your website is perfectly structured for your viewers. We make different variations of pages that invite customers to sign up for a good or service and we show each version the same amount of times and check to see which page has a higher conversion. We continue the process until we are completely satisfied with the results and get the highest number of conversions possible. This strategy is so simple and yet so valuable to make your website generate the revenues that you deserve.