What is PPC search engine marketing?
First, the PPC in PPC Search Engine Marketing stands for "pay per click." This aspect alone makes PPC search engine marketing one of the better forms of advertising. This means that you only pay for advertising when it is noticed and investigated. This cannot be said for any other advertising form. Even if you know the TV is on in a household, you don’t know if someone is watching that commercial. You don’t know if every driver is seeing your billboard. You have no idea if each reader of the magazine looks at your page. Even though you don’t know if your ad is being seen with traditional advertising media, THEY CHARGE YOU FOR IT ANYWAY. Traditionally, "gross impressions" for an advertising campaign is the total amount of people who have the opportunity to see your ad. That means every car on the freeway, every TV turned on, and every magazine purchased. PPC search engine marketing does not give you an estimate of "gross impressions" for your advertising campaigns; they give you an exact number of impressions. The best part is they don’t even charge you for them. You only pay for the impressions that are actually impressed by your ad by clicking on it. Each of these clicks can also be monitored and you can see at the end of the day how many sales you got from your ad campaign. No other form of advertising is more accurate and cost effective than PPC search engine marketing.
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