A good search engine placement service will do keyword research
It’s a common mistake that a search engine placement service will not do keyword research for their clients, but will take the keyword suggestions from their clients and use those as the keyword phrases to optimize for. This is not a good way to do Search Engine Optimization. Before a keyword phrase is chosen, it must be compared to its search volume. We compare all keyword phrases to their monthly search volume and choose the keyword phrases with the highest search volume that are related to your products or services. After we select the search phrases that are best, we research the market to decide how much search engine optimization work must be done to top the results that already exist for those search phrases. This allows you to experience the most success possible from your search engine placement service.
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