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Website Optimization services include Search Engine Optimization and conversion optimization. You’ve probably heard a lot about search engine optimization already, but just to explain it simply: Your website is read by search engine bots, robots that crawl the web looking for new and interesting information. When a search engine bot crawls your website, unless your website is search engine optimized, the bot will not understand it and will not index it correctly. When we optimize your website for search engines, we will write and code it in a way that search engines understand and categorize it correctly. The other type of Website Optimization services is conversion optimization. A conversion is when a visitor of your website fills out a form, purchases a product, or contacts you in some way from your website. You want to maximize your conversions from your website. We use techniques to monitor the traffic your website is receiving and optimize the information so that visitors will be "converted" easily. This is an important part of our Website Optimization services because even if you have a lot of visitors, unless your website is attractive enough for your visitors to request more information, your website is still useless. One Website Optimization service should not be done without the other.
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